Riccardo Pichi
Rome Taking on projects

Work / Personal brand

RXINK

My personal identity: logo, pictogram, colours, type and motion.

Client
Personal brand
Year
2024
Role
Brand Identity, Logo Animation
Discipline
Brand & Identity

(01) — The project

A wordmark made of slanted bars, a three-bar pictogram, a black, yellow and green palette and a few motion rules.

(02) — Context

Recognisable and flexible across print, screen and motion.

(03) — Process

Few elements, used consistently.

Details

  • 01Logo, pictogram and identity system
  • 02Colour palette and typography
  • 03Logo animation and motion graphics
  • 04Complete brand book

Tools

  • Illustrator
  • After Effects
  • Figma

Interactive prototype — Figma