Work / Spec ads
Unicum
Two spec spots for Unicum, made with generative video.
- Client
- Spec ads
- Year
- 2026
- Role
- Concept, AI Direction, Edit
- Discipline
- AI Film, Campaigns
01 Molto + di un amaro
(01) — The project
Two unsolicited spots, made to understand how far AI can go in a real advertising workflow. I wrote the scripts and shot lists first, then generated each shot and edited the spots with sound and end card.
(02) — Context
Keeping the product accurate and the characters consistent across many shots.
(03) — Process
Product and cast references, shot-by-shot generation and a conventional edit.
Details
- 01Two complete spots: 40 s and 30 s
- 02Consistent product and characters across locations
- 03Concept and copy
- 04Edit, sound and end card
Tools
- Generative AI video
- Reference-driven prompting
- Editing & sound
02 L’unico che non avanza mai
