Work / BMW — concept
RE:IGNITE the Pleasure
A concept campaign for an electric re-edition of the BMW M3 E30.
- Client
- BMW — concept
- Year
- 2025
- Role
- Creative Direction, Art Direction, 3D, Web Development
- Discipline
- Campaigns, Digital & Web
(01) — The project
A spec campaign built around the word “RE:”. The main piece is a website with a landing page, an animated 3D model of the car, a timeline and a sales page.
(02) — Context
Presenting an ’80s car to today’s audience, and keeping a 3D-heavy site fast.
(03) — Process
Copy based on shared memories, the car rendered in Blender, a Svelte site, OOH and social adaptations.
Details
- 01Emotion-led cross-platform concept
- 02Interactive website built in Svelte
- 03Animated 3D car rendered in Blender
- 04'RE:' copy system
- 05Interactive brand & life timeline
- 06OOH and social adaptations
Tools
- Svelte
- JavaScript
- Blender
- After Effects
- Illustrator
- Photoshop
- Figma
Interactive prototype — Figma
